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Thank you,

With Best Regards, Mckinley Soon

Chief Executive Officer

PU Profile Sdn Bhd.

Starting, operating and expanding Polyurethane (PU) Architectural Mouldings & Composite business is a Challenging Task, especially in this competitive business circle, coupled with so many unpredictable business and environmental factors worldwide.  As usual, as the Manufacturer, we've to face 3 key Manufacturing challenges & acceptances, in securing Consistent Market Orders, adding values through Proactive Product & Service Quality as well as enhancing the Vitalization to sustain and expand the business. PU Profile Sdn Bhd. with its humble beginning age has entered into this PU decorative world with the considerations in Critical Success Factors, with regards to Market Networking, Mould Making Capability, Chemical Formulation, Operation Efficiency and Price Competitiveness.

           In view of all the challenges, as the Chief Executive Officer representing the Company, I've chosen "BE COMPETITIVE" as the Company Motto. The Motto has further been defined in alphabetical manner as shown below, in order for the team to practise using this cornerstone not only among Staffs and Shareholders, but more importantly across the board with Suppliers, Customers, Potential Clients, Sales Representatives and even Government Liasions and Bankers in leveraging the entire Supply Chain, through Customer Relationship Management and Supply Chain Management.

CEO’s Message

"BE COMPETITIVE"

C  - Cost Conscious

O  - Observant

M - Model

P  - Proactive

E  - Encore

T  - Thankful

I   - Impactful

T  - Trustworthy

I   - Impartial

V  - Vitalize

E  - Energetic

With the 5 Uniqueness that we have summarized, we are consistently adding values to our clients by introducing not only creative and innovative product designs, but also multiple PU solutions in furniture and lighting applications. During this tenure, we appreciate your strong support and look forward to your continual patronage and win-win solutions through our diversified product variesties and business platforms & models that we've developed.